Purpose
To evaluate the fundability, viability, and structural soundness of AI-enabled technology startup business plans using a deterministic, tiered scoring framework suitable for both human reviewers and large language model (LLM)–based evaluation.
Intended Domain
Early-stage and growth-stage technology startups that use AI as an enabling component within their product, platform, or system. Includes software platforms, protocols, exchanges, developer tools, and AI-augmented applications. Intended for fundability and viability evaluation, not academic instruction.
Explicit Exclusions
- Non-technology businesses (e.g., restaurants, retail, lifestyle brands)
- Traditional service businesses without a technology core
- Hardware-only manufacturing companies
- AI foundation model developers or core model research companies
- Academic or classroom-only business plans
- Government, nonprofit, or policy-only initiatives
Scoring Model
The rubric consists of 12 categories organized into four tiers, totaling 100 possible points. Categories are scored independently from zero (absent or inadequate) up to their maximum allocated weight. The rubric emphasizes foundational business reality over polish or presentation.
Tier 1 — Foundational Reality40 pts
Tier 2 — Core Viability25 pts
Tier 3 — Structural Reality20 pts
Tier 4 — Mandatory15 pts
Score Calibration
For a competent but non-exceptional early-stage plan, total scores typically fall in the 60–85 range.
- Below 50 — fundamental viability gaps
- Above 85 — unusually strong execution readiness
Global Enforcement Rules
These rules apply before any individual category scoring.
- G1Artifact Supremacy. Narrative explanations do not substitute for operational, financial, or execution artifacts.
- G2Silence Is Failure. If a required artifact is absent, the score for that category must be materially reduced — regardless of conceptual clarity.
- G3Commitment > Correctness. A specific, flawed assumption scores higher than a vague, non-committal description.
- G4No Holistic Rebalancing. Each category is scored independently. Total score is the mechanical sum of independently assigned category scores.
Global Scoring Anchors
Numeric interpretation applied within any category.
0–20%Missing, fundamentally inadequate, or non-responsive to the criterion.
21–40%Present but weak, vague, generic, or largely unsubstantiated.
41–60%Adequate but incomplete, uneven, or partially supported.
61–80%Strong, clear, and mostly well-supported with minor gaps.
81–100%Exceptional, precise, execution-ready, and well-evidenced.
Tier 1 — Foundational Reality
40 pts
1 · Problem & Gap
/ 15 pts
Required Evidence
- A specific, persistent problem
- Identification of why existing solutions fail
- A clearly articulated gap, not a general opportunity
If the problem is described as "improving efficiency," "transforming industries," or "unlocking AI potential" → score cap 7.
2 · Market Size
/ 13 pts
Required Artifacts
- At least one quantitative market framing (TAM / SAM / SOM, dollar values, user count × pricing logic)
- Market must be bounded, addressable, and monetizable
Conceptual statements ("global market", "cross-industry", "applies to everyone") without numbers → score cap 6.
3 · Financial Performance
/ 12 pts
Required Artifacts (numeric, time-indexed, internally consistent)
- Profit & Loss statement
- Cash Flow statement
- Balance Sheet or capital structure snapshot
- Cost drivers, runway / burn logic, use-of-funds mapping, at least one downside sensitivity
No numeric financial statements → capped at partial credit. Narrative alone does not satisfy the requirement.
Tier 2 — Core Viability
25 pts
4 · Solution Strategy
/ 9 pts
Required Evidence
- Clear mapping: Problem → Solution → Outcome
- Differentiation from alternatives
- Executable, not aspirational
Generic descriptions ("custom AI solutions", "platform approach") → score capped.
5 · Monetization Model
/ 8 pts
Required Artifacts
- Pricing logic
- Revenue mechanism
- Buyer identification
"Usage-based", "subscription", or "enterprise licensing" without pricing logic → capped.
6 · Customer Acquisition & Growth
/ 8 pts
Required Artifacts
- At least one real acquisition channel
- Cost or effort logic (CAC reasoning, not necessarily numeric)
- Growth aligned with market size, product maturity, capital availability
"Organic growth", "virality", "community adoption" without mechanics → capped.
Tier 3 — Structural Reality
20 pts
7 · Product & Tech Stack
/ 7 pts
Required Evidence
- Actual technologies named
- Feasible architecture
- Build vs buy logic
"AI-powered", "platform", "infrastructure layer" without stack detail → capped.
8 · Execution & Risk Reality
/ 7 pts
Required Artifacts
- Execution phases
- Identified risks (real, non-generic, tied to execution)
- Mitigation strategies
Only upside described → capped.
9 · Capital Use
/ 6 pts
Required Artifacts
- Where money goes
- Why it goes there
- When it is spent — tied to milestones, value creation, runway logic
"Funds will be used for development and growth" → score ≤ 2.
Tier 4 — Mandatory Foundations
15 pts
10 · Team Coverage
/ 5 pts
Required Evidence
- Who does what
- Gaps acknowledged
Org charts without capability explanation → capped. Solo founders acceptable only if gaps are explicit.
11 · Legal Structure
/ 5 pts
Required Evidence
- Legal form
- IP ownership logic
- Alignment with market, capital strategy, asset protection
Hand-wavy or omitted → capped.
12 · Governance & Compliance
/ 5 pts
Required Evidence
- Decision authority
- Oversight logic
- Compliance awareness — data, AI usage, certifications
Boilerplate ethics language → capped.